Matty Conrad is recognized as one of the top men’s grooming experts in North America. After 15 years as a top stylist, creative platform artist, and successful salon owner his passion for technical haircutting and a strong admiration for his grandfather drove him to shift career paths and enter the world of barbering. In 2010 he opened his first barbershop. Victory Barber & Brand was opened to critical acclaim and an avalanche of international press. It has been called one of Canada’s best barbershops by multiple publications and Conrad was named “Coolest Barber on Instagram” by Details and GQ magazine. He has also been awarded several of the top honors for men’s hairdressing in North America including Canadian Men’s Hairstylist of the Year in 2014, Canadian Hairstylist of the Year Fan Favorite 2015, and Behind The Chair’s coveted Big Shot Award for Men’s Shot of the Year 2015.
Borrowing from both traditional barbering and modern men's hair styling, his own style of heritage barbering is putting him at the vanguard of men's grooming in North America He has been recognized globally as a pioneer of “New Market Barbering” and is regularly called on as a grooming expert for a multitude of trade and mainstream magazines.
In 2017 Matty launched Victory Barber & Brand Products. A styling range designed for men that has gained substantial notoriety in men's grooming circles and has been lauded by some of the top mens artists in the world.
Matty’s unbridled enthusiasm for sharing his wisdom, experience, and passion for our industry has made him a mainstay in front of classrooms and industry show stages around the globe.
Awards & Titles:
-CANADIAN BARBER OF THE YEAR 2018
- Global creative director
-Schwarzkopf Professional Men's grooming Ambassador (North America) 2015
-BTC BIG SHOT Award Mens shot of the year 2015 Winner
-Canadian Hairstylist of the year fan favourite2015 Winner
-Canadian Men’s Hairstylist of the Year Contessa Awards 2014 Winner
-Canadian Men’s Hairstylist of the Year Contessa Awards 2013 Finalist
-Men’s Hairstylist of the Year Mirror Awards 2013 Finalist
-Salon Interior Design (Victory Barber & Brand) Contessa Awards 2012 Winner
-Canada’s Best Barbershop Sharp Magazine 2013
-Best of B.C. Victory Barber & Brand 2013
-Best in the West Western Living Magazine 2012